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4 Tips on How to Choose a Real Estate Agent If you’re selling your home, you’ll obviously want to hire the best listing agent you can find. However, lots of people make the mistake of basing their choice of agent on commission charged and suggested list price for their home. It’s understandable that like many homeowners, you want to get the best price for your home and pay the lowest commission possible. But these two factors are not what make a competent agent. So to find a competent agent, what criteria should you use? Check out the following guidelines and see if they can be of help. Listing price Concerning the suggested listing price, you must bear in mind that an agent cannot truly tell how much your property will sell for. To assist you with choosing a sales price, the agent may show you some of their previously sold listings plus current listings like yours. In the end, it’s up to the buyer to decide if the price is right for them. A good agent should therefore give you a price range. A number of factors will determine this range, such as the location of your property, market trends, etc. So the agent who suggests the highest listing price isn’t necessarily the best one.
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It’s not always a good idea to choose the agent who charges the lowest fee. However, you may find n agent who’s willing to work for a smaller commission than their competitors because you might be willing to refer more business to them. What’s important is that you avoid agents who are either incompetent or desperate for business. Agent’s marketing techniques Every agent will need the most effective marketing methods as well as a good advertising budget in order to expose your property to as many potential buyers as possible. Because of wider exposure, an agency with a huge marketing budget will probably sell your property faster. So before hiring an agent, have them show you their complete marketing plan. The marketing plan needs to include essential tactics such as incentives for brokers, distribution to major real estate sites, four-color flyers, and a virtual tour for buyers. it may also help to advertise in the local papers. The more marketing techniques included in the marketing plan, the greater the chances of selling the home quickly and at a decent price. Experience and track record You probably want an agent who’s experienced and has a good track record. Ask your prospective agent to show you homes they’ve sold in the past year. Are some of those properties similar to your in terms of location and price range? How long did it take them to sell the listings?