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A Guide to Email Verification The use of emails to publish information to a number of subscribers in a very limited time frame is gaining popularity these days. Businesses get the email addresses of the clients by requesting from them once the clients visit their websites. Usually, businesses can trust certain clients to provide their correct email details on the websites. However, this is not always the case since at times the clients may fail to provide valid email addresses and this clutters your email list. In instances where the user tries to send campaigns through such invalid email address, sending will fail and this inconveniences the emailer. Putting this error to a check is not easy. Although the error cannot be easily corrected, it can be prevented by ensuring that clients submit valid addresses. The above can be done by ensuring that the inputable fields on your websites have email validation functionality built into them. Using the right development constraints, websites can be created to validate a field for an input that complies with the syntax for valid email addresses. This ought to be the first step in any email verification procedure.
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The step highlighted above on its own, however, is not enough to check the genuineness of an email address since all it does is to check the syntactical errors in an email address. An additional step is required to ascertain that the input supplied is indeed an existing email address. An email list with such information is not useful since campaigns sent through it will never make it to the users intended. Consequently, it is paramount that the authenticity of an email address is tested once the user sends the details through your website. Email address verifiers are available and these can be incorporated into your website on top of the above features to assert the genuineness of an email address given by the client.
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The email verifiers first send an activation link to the email provided before such an email is included in the email list. The client will be needed to follow a link that will be sent to their email addresses for them subscribe for the marketing campaigns. Some email verifiers don’t use active links to verify email addresses but make use of test emails to see if the email address supplied can be reached by a mailing campaign. Such solutions usually wait for a successful delivery response from the address. Immediately after a response of success is received following the sending of a test email, the business can include the email address of the client on their mailing list and start publishing their campaigns to the client accordingly.