4 Ideas For Successful Business Building
Follow these four proven tips if you want to grow your business on a steady basis.
Idea #1: A personal connection to both your prospective recruits and your customers is a must for growth. Having a website with your photo and a personal message helps develop trust, read relationship. Developing an email list, a newsletter etc. will help you develop trust and loyalty and aid in making you stand out from the nameless, faceless sites selling online.
Idea #2: When you’re marketing, you always have to attract two different sets of people — a recruit for your downline (someone looking for an opportunity or a business to participate in) and a customer, you need those too. Sometimes it’s the same person sometimes it isn’t. Some folks are there for the products only and have no desire to be involved in business. The others are looking for a way to earn income, large or small, and want to join a team already in place.
Step #3: People need a reason to hope, give it to them. If they’ve been looking for a while hype and false promises from folks who don’t say anything worthwhile may have left them skeptical.
They have heard it all repeated over and over. Instead make the focus showing them how they can do it too. Be willing to meet them where they are and lead them from beginning to end.
They need to know how the product can affect their life and well being in a positive fashion, do not, repeat do not indulge in false hope or hype. Truth usually speaks for itself. Stretching it for profit always backfires one way or another.
If you don’t have the answer to a question, by all means say so but reassure them you’ll make every effort to find it for them as soon as possible.
Idea #4: In the realm of honesty, be yourself. When you’re presenting your product or recruiting don’t put on an act, people can spot a con and you may turn off a future opportunity to be of service. And DO NOT post fake screenshots on website, the FCC takes a very dim view of that. Also don’t fabricate stories about yourself or your business and don’t post fake images from stock photography sites on your webpage.
Follow your instincts and common sense, ferret out what works and apply it to your business. There’s a myriad of ideas out there just waiting to help you become the marketing leader you want to be. Watch what others do and emulate what works. Your income will grow steadily as a result.