Gas stations live and die by their ability to attract the attention of passing motorists. But what if you aren’t sure how to get the job done? What if cars are just passing your business by? Here are four tips for getting them to stop and shop next time.
1. Advertise Your Sales
There’s no use in offering great deals if customers aren’t aware of them. You need to make sure that all of your price cuts, clearance sales and two-for-one discounts are heavily advertised on your store’s exterior. Put signs in the windows. Erect signs in the yard. Use blinking billboards to draw attention. There’s no such thing as over-advertising when it comes to gas stations.
2. Do Something Different
A lot of gas stations are painted with colors like red, yellow, blue and white. What if you did something out of the ordinary with green or purple? This will make you especially noticeable if your gas station is crammed between other gas stations. By standing out, you can ensure that customers will always notice you, and that kind of brand recognition can really come in handy later.
3. Keep It Clean
No one expects a gas station to be squeaky clean, but if your parking lot is littered with spilled cups and balled-up napkins, you can’t blame people for getting a bad first impression. Have one of your employees do a premises sweep at least twice a day. Keep things neat, uncluttered and free of garbage.
4. Redesign Your Space
This is especially important if you’re thinking about making renovations. Gas station construction shouldn’t be done on your own; you should call in the experts to help you install that car wash or expand that parking lot. A professional design team does this kind of thing for a living. Their knowledge and skills will make all of the difference in your business.
These are just a few tips for drawing more traffic to your gas station. If you’re serious about increasing your visibility and improving your sales, take these suggestions to heart!