It’s safe to say that SEO is more important than ever. Not only are more marketers, including small business owners, recognizing its value, but they also see the need to prioritize it in their marketing strategies. In this guide, you’ll learn the key reasons why you shouldn’t ignore the power of SEO right now, especially if you’re running a small business.
1: SEO Is Not Going Anywhere
For almost two decades, SEO has remained an integral part of online marketing. Since the “Google Era” began, search engines have become better at understanding what users are looking for and delivering results based on their intent.
As a result, marketers can’t ignore SEO while trying to reach customers with optimized campaigns across multiple platforms. It doesn’t matter what the latest social media fad is; you still need to use SEO as your foundation, and it should be a part of every marketing strategy you implement.
2: SEO Is The Best Return On Your Investment (ROI)
SEO offers one of the best ROIs among different digital marketing channels for small businesses. Unlike traditional advertising, you don’t have to pay for clicks, impressions, or other inventory-based terms – and the value of SEO continues to rise.
Brian Dean, the founder of Backlinko and a well-respected SEO expert, found that out of the top 10 results on the first page of Google (organic search), an average click-through rate was 30.86%. This is compared to banner ads that only get clicks about 2% – 5% of the time.
3: SEO Is The Most Adaptable
SEO has evolved over the years, but one thing that hasn’t changed is its adaptability. Even if you’re starting from scratch with SEO, there are many tools and tactics to implement – all of which can be used to improve your site’s rankings. So, if you want to drive more traffic to your website, you’ll never run out of ways to do it.
4: SEO Provides Long-Term Value
One of the biggest mistakes marketers make with SEO is thinking it’s only a short-term solution. Unfortunately, this leads to wasted time and money on ineffective campaigns that don’t drive any traffic or generate leads.
In reality, SEO can provide long-term value for your small business. In fact, many companies have been able to find success in niches that don’t seem to have a high search volume. It all depends on your quality of content and how well you can optimize it for your target audience.
5: Your Competitors Are Doing It
Although many small business owners may have ignored SEO in the past, there’s a good chance that they’re starting to implement it into their marketing strategies now. After all, they’re seeing the positive results that larger companies are getting with their SEO campaigns.
What does this mean for you? If you want to stand out from your competitors in your niche, it’s time to invest in SEO before it becomes too competitive. You can always contact Raleigh SEO Company for help in this area.