Any business looking for a market for its products cannot wish away the digital revolution. While several companies have adopted several digital marketing strategies for their business, most of them still have a long way to go to enjoy the benefits of digital marketing. Some companies just adopt the trending digital platforms without a proper analysis of their business and target audience. It is vital that every business evaluates the available digital technologies and picks those that align with the business offering. Are you looking for ways to take advantage of the digital technologies to market your products? You can try these out.
There is a reason why YouTube is the second biggest search engine. People love to watch video content for just any topics. In fact, social media sites are now getting much of their ad revenue from video ads.
Videos achieve higher engagement with the audience than text ads. Moreover, they make the visitors stay longer on your site where they learn more about your products and services. Focus on creating short, visually captivating, fun, and relevant video content for your products. Some of the viral video content is hilarious and plain stupid.
On average, seven out of ten visitors to your website will be using a smartphone or other portable device. Therefore, it is critical to enhancing the mobile user experience when crafting your marketing strategy. A mobile marketing strategy should focus on the following areas:
• Ease of navigation
• Responsive sites
• Ease of reading the content
In addition, it should be easy for the visitors to do a mobile product search, mobile shopping or even communicate with the customer care executives straight from the site. You can also enhance the mobile user experienceby creating mobile apps and QR codes.
Link marketing automation to machine learning
One of the effective marketing strategies is predicting customer needs and habits and being able to deliver offers that fulfill these needs in real time. Machine learning and Artificial intelligence is a great tool to gain insights into customer behavior when they spend time on the website and the internet.
When linked to marketing automation, you can deliver the right solutions without having to employ a vast number of employees to read the data and select the messages to display. An algorithm makes the message selection. Amazon’s Alexa and Google Home are leading the way in this technology.
Email marketing retains its thrill
A while back, most companies threw away the email marketing for social media marketing. Unfortunately, with the recent algorithm change, social media sites only show your posts to a fraction of your followers.
Therefore, in order to reach as many of your customers and prospects as possible, use their email addresses. You can send them event information, specials, advice, and new products in your pipeline. On average, the click-through rate on email is about 50 to 70 times better than social media. Marketing platforms such as MailChimp allows you to send up to two thousand emails free. You can start with this.
Digital marketing is very dynamic. Some strategies may not work several months down the line, and new ones come into play. Therefore, keep on tabs with the current digital marketing trends and pick ones that match your offering and audience. This way, you can gain the customer attention, a competitive advantage, and cheaper market reach.