With countless new technological advancements to consider when trying to market businesses of all sizes, executives and advertising teams can struggle to implement the very latest tricks and trends. Among the most commonly cited breakthroughs is artificial intelligence, which can have useful applications across almost any business model. If you or your company’s team is still unsure about how to best use this recent addition to the industry, keep reading for a few of the most common ways it is changing the game.
Target Relevant Audiences Directly
Though many people have grown numb to the wave of popup ads and other intrusive campaigns that invade computer screens and smartphones everyday, consumers are far more apt to respond when the message is tailored for their own wants and needs. The way successful marketing experts including Eyal Gutentag have been able to reach younger generations is by giving them content to which they will relate and actually respond.
Leave the Small Talk to the Bots
In any business, there comes a point at which clients or customers want to speak to an actual human representative. Of course, certain industries are more acclimated to automation. In almost all cases, there are probably some ways artificial intelligence can handle at least the basic forms of greetings and other communications.
Dig Deep into SEO and Social Media
There is a seemingly endless amount of useful data about potential customers already online in the form of group statistics. Look for trends in searches and social media posts to help determine when, where and how to market any particular type of good or service.
It can be tricky to operate a business in any climate, but successful advertising is a big part of almost any profitable venture. Using the steps outlined above will help you make the most of existing technology.