Issues of Network Marketing
Good day! Today we will finish up self-employment in sales with a focus on network marketing. We discussed more “traditional” sales (real estate, etc.) last week and all the principles of business that were discussed there also apply here.
Okay, let’s tackle network marketing! The first thing that comes to mind when someone mentions network marketing is multi-level marketing (MLM). Immediately, the majority of people are repulsed by the idea of hitting up all your friends and family to convince them to buy personal hygiene products, soap, nutritional supplements, etc. There is a huge stigma out there about this type of sales, and one can argue it’s the quickest way to empty a room is to mention that you are now in network marketing and you would like to talk to them about it.
But let’s be fair here. If you stop and think about it, virtually everything you do involves networking. Whether it is getting a recommendation for a job, a good barber, mechanic, babysitter, a good restaurant, you get the idea. So network marketing isn’t really all that bad after all. So what is the problem? Some will argue it’s the products that are being sold and the means in which it’s done. Another argument is that you have to inventory products at a considerable expense and having to sell them to reimburse yourself with the profit margin being minimal.
There was a point in time that all these criticisms were true and in some cases still are. However, this industry has advanced considerably and virtually all these arguments can now be disputed. Products are now more varied and definitely much more sophisticated, especially in the financial fields, and inventorying is now a thing of the past. Probably the biggest hang-up for people was the marketing aspect of approaching people. No one is safe! Everyone is a potential target! Well, that too is a thing of the past. Enter the internet! Today, there are very high-tech systems out there that do your marketing for you and eliminate the biggest stumbling block and fear that people have about this industry. Quite honestly, this form of sales has become relatively painless and can be extremely lucrative if it’s done right. Having said that, it still involves dedication and commitment. You will get out of it what you put into it.
In fact, that brings me to the subject of my next article. I will discuss the principles that need to be applied in order to be successful regardless of what type of self-employment that you take on. This information will make the difference between being successful or just average, if not potentially fail. If anyone would like more specific information on these “new and improved” marketing systems and advanced products, please send me an email at [email protected] My next entry on success principles is really going to be important, so don’t miss it!
Let me leave you with this quote by Vince Lombardi: “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will!”