It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is therefore easy to say that tech designers are today’s modern age artists.
It can also be noted that minimalism is the modern strategy in marketing. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. The concept of image is what would immediately come into our minds when we say the word design. But in 2017, the dynamism is formed when static descriptions are mixed with video.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to increase in parallax, a 3D effect is also being added to the site.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.