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Business

The Importance of Reviews for Online Businesses

Online sellers and marketplaces mainly live on their reputation. They sell on the basis of their reputation in the market. Buyer reviews and opinion – both are important to them as these are the things that define and maintain their credibility in their target market. If the customers are not satisfied enough, an online marketplace can survive only so long. That is why you can trust them to provide you with only the best of the best. A company survives only if it keeps the trust of its customers and keeps expanding on its basis. Making a purchase online is something very much demanding of trust and credibility. Back when Amazon launched, it took them years to make shopping online a generally accepted concept – unplagued by issues like mistrust, uncertainty, and buyers’ remorse.

Reviews play a great role in allowing companies to gain trust and credibility and maintaining their Online Reputation. Let us take web hosting for an example – when people want to sign up for a web host, the first thing that most of them do is to search for web hosting reviews and read reviews that look comparatively credible – the good side and bad side both are out in the open. Why? Because it is a big decision and it is going to affect their website – its functionality including uptime, speed, resources, tech, and SEO – for a long time. Most web hosts offer 50% or so off at the three yearly plans. Three years is a long time to be in for. So, they would rather make some research and get an idea of who is offering what and which one is going to be the best shot at it.

In the same way, making any other purchase online is a matter of trust and the only way to find out how good a product or a service actually is to read the public opinion about it. The reviews from previous buyers are just the thing that can allow prospective to know what the product is worth when they are shopping online. Product descriptions are meant to incentivize them to make a purchase – they know that reading a sales copy clearly would not help them in the process of making an educated decision. On the other hand, if they read buyer reviews, they would have enough knowledge to make a completely informed and educated decision about any product or service while they are shopping online.

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General Article

Here Are 3 Simple Steps to Start Using Artificial Intelligence to Market Your Business

With countless new technological advancements to consider when trying to market businesses of all sizes, executives and advertising teams can struggle to implement the very latest tricks and trends. Among the most commonly cited breakthroughs is artificial intelligence, which can have useful applications across almost any business model. If you or your company’s team is still unsure about how to best use this recent addition to the industry, keep reading for a few of the most common ways it is changing the game.

Target Relevant Audiences Directly

Though many people have grown numb to the wave of popup ads and other intrusive campaigns that invade computer screens and smartphones everyday, consumers are far more apt to respond when the message is tailored for their own wants and needs. The way successful marketing experts including Eyal Gutentag have been able to reach younger generations is by giving them content to which they will relate and actually respond.

Leave the Small Talk to the Bots

In any business, there comes a point at which clients or customers want to speak to an actual human representative. Of course, certain industries are more acclimated to automation. In almost all cases, there are probably some ways artificial intelligence can handle at least the basic forms of greetings and other communications.

Dig Deep into SEO and Social Media

There is a seemingly endless amount of useful data about potential customers already online in the form of group statistics. Look for trends in searches and social media posts to help determine when, where and how to market any particular type of good or service.
It can be tricky to operate a business in any climate, but successful advertising is a big part of almost any profitable venture. Using the steps outlined above will help you make the most of existing technology.…