No Picture
General Article

Which Changes Has Modern Technology Brought To The Hiring Process?

Employee recruitment is not a walk in the park, especially if there are many candidates. You will have to sacrifice your time to ask them relevant questions concerning the position they applied for. This even includes when applying for Dynamics 365 Jobs at MCA Connect. Nonetheless, you would be surprised to learn that modern technology has significantly impacted hiring. In this article, you shall learn more about these changes and how they have made the entire process more manageable.

Candidate Assessment Has Become Easier

Before you hire anyone, you need to conduct a detailed assessment to understand who they are and how suitable they are for the job. Some years back, the outdated screening equipment relied heavily on printed curriculum vitae and a few interview questions. Today, technology experts have developed digital tools that you can use to assess applicants. You may have noticed that some tech companies have developed software that allows them to evaluate a candidate’s skill in coding. The accuracy that you get with digital assessing tools is incomparable. Having exemplary results on paper is good. But, as a hiring manager, technology allows you to confirm that the candidate can apply their skillset on the job.

Picking The Best Talent

Today, several platforms allow employers to achieve stellar talent in different industries. Such platforms may include LinkedIn, Fivver, Upwork, Facebook, and Glassdoor. The monopoly of technology is long gone, giving recruiters a better chance to tap into the best talent. Some of these online platforms are industry-specific. For instance, Upwork has been known to connect creators with prospective employers. Employers can now access a more extensive and more diversified talent pool and pick the best applicants fit for their companies’ jobs and work culture.

There Are No Geographic Limitations

It was pretty challenging to recruit people from far about two decades ago. Companies were limited to hiring within and around their locality. Geographical constraints made it hard to access remote areas. This meant that the only people who could apply for different jobs in the city, country, or even overseas were those who overcame social-economic barriers. The result was a workforce with homogenized experiences, mindsets, and perspectives. However, those days are long gone. Today, employers have the opportunity to employ the best, regardless of their location. Some technological tools, such as Zoom, even allow for online interviews through videoconferencing. Therefore, the candidate doesn’t even have to travel – you can interview them from the comfort of their homes as long as they have a reliable internet connection.

Interview Scheduling Is More Automated

Traditionally, candidates were supposed to present their resumes to the employer as hard copies. Nonetheless, errors have become common, for instance, when a profile goes unnoticed during manual vetting. That has changed with time. Some technological tools, such as IoT-based systems, can automatically pick the highest profiles and schedule the interviews.

The success of a business, company, organization, or enterprise depends on workmanship. The recruiting process was arduous some years back, but that has changed drastically, thanks to the internet and technology.…

No Picture
General Article

5 Reasons Your Small Business Can’t Afford To Ignore Search Engine Optimization

It’s safe to say that SEO is more important than ever. Not only are more marketers, including small business owners, recognizing its value, but they also see the need to prioritize it in their marketing strategies. In this guide, you’ll learn the key reasons why you shouldn’t ignore the power of SEO right now, especially if you’re running a small business.

1: SEO Is Not Going Anywhere

For almost two decades, SEO has remained an integral part of online marketing. Since the “Google Era” began, search engines have become better at understanding what users are looking for and delivering results based on their intent.

As a result, marketers can’t ignore SEO while trying to reach customers with optimized campaigns across multiple platforms. It doesn’t matter what the latest social media fad is; you still need to use SEO as your foundation, and it should be a part of every marketing strategy you implement.

2: SEO Is The Best Return On Your Investment (ROI)

SEO offers one of the best ROIs among different digital marketing channels for small businesses. Unlike traditional advertising, you don’t have to pay for clicks, impressions, or other inventory-based terms – and the value of SEO continues to rise.

Brian Dean, the founder of Backlinko and a well-respected SEO expert, found that out of the top 10 results on the first page of Google (organic search), an average click-through rate was 30.86%. This is compared to banner ads that only get clicks about 2% – 5% of the time.

3: SEO Is The Most Adaptable

SEO has evolved over the years, but one thing that hasn’t changed is its adaptability. Even if you’re starting from scratch with SEO, there are many tools and tactics to implement – all of which can be used to improve your site’s rankings. So, if you want to drive more traffic to your website, you’ll never run out of ways to do it.

4: SEO Provides Long-Term Value

One of the biggest mistakes marketers make with SEO is thinking it’s only a short-term solution. Unfortunately, this leads to wasted time and money on ineffective campaigns that don’t drive any traffic or generate leads.

In reality, SEO can provide long-term value for your small business. In fact, many companies have been able to find success in niches that don’t seem to have a high search volume. It all depends on your quality of content and how well you can optimize it for your target audience.

5: Your Competitors Are Doing It

Although many small business owners may have ignored SEO in the past, there’s a good chance that they’re starting to implement it into their marketing strategies now. After all, they’re seeing the positive results that larger companies are getting with their SEO campaigns.

What does this mean for you? If you want to stand out from your competitors in your niche, it’s time to invest in SEO before it becomes too competitive. You can always contact Raleigh SEO Company for help in this area.…